BSSR Resources, Methods, and Measures

Mental Model Mapping for Behavioral Intervention Design

Achieving perpetual program efficacy in public health interventions requires a better diagnosis of the individual's truthful problems during the intervention design stage. Essentially, the causes of these problems are rooted in the treated individual's mental model. Mental model explains an individual's reasoning, inferring, and decision-making process that influences the treatment effects and anticipated outcomes. And, behavioral program design, by concept, is a better-diagnosed behavioral insights-based approach that provides valuable leads to the higher treatment effect or design efficacy of health interventions. We can generalize this design process into four consecutive steps: (1) problem identification and causality analysis, (2) mapping target group's mental model, (3) supportive behavioral strategies employed based on the type of the mental model, and (4) program evaluation which detects the effectiveness. Collaborative efforts of policymakers, funding organizations, industry partners, academia, and think tanks are essential for adopting this approach as a component of intervention research design.

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Idea No. 307